Horizons is a forward-thinking innovation initiative focused on developing robotics and orbital logistics systems for commercial and industrial use on the Lunar and Martian surfaces. By establishing a research and development baseline today, we aim to provide cutting-edge solutions for the U.S. Department of Defense, NASA, and the global scientific community
Our mission is to provide peaceful benefits to humanity through advanced science while securing democratic stability beyond Earth.
Future State: A robust economy supported by a remote labor force of robotics operating on Mars and the Moon.
Core Goal: Achieve high-impact innovation through a balanced mix of cultural and financial ROI.
We utilize the MITRE Innovation Toolkit to democratize our innovation practices and solve complex challenges.
Design Thinking: Our core competency for generating ideas based on customer satisfaction and feedback.
Maker Culture: Implementing "rapid failure" protocols to ensure products meet high expectations before final development.
Lean Startup: A discovery-focused approach to validate development concepts through hypotheses and experiments.
80/20 Policy: Encouraging employees to dedicate 20% of their time to developing new ideas and securing personal patents.
Our project is driven by a diverse group of experts and strategic partners committed to interplanetary advancement.
Executive Champion: Jeffrey Semon, CEO, leading external engagements with Washington D.C. and the Department of Defense.
Key Partners: NASA, MIT, UMD, and the U.S. Defense Department.
Customer Segments:
Economic Buyers: NASA, university laboratories, and the industrial mining sector.
End Users: The scientific research community and commercial aerospace industries.
We maintain a disciplined approach to scaling our innovations from labs to the "performance engine" of the organization.
Metric Category
Key Performance Indicators (KPIs)
Financial
Sales revenue, cost savings, and process efficiencies
Cultural
Customer satisfaction outcomes and internal innovation participation
Operational
Weekly data reviews and successful rapid ideation scores
Diffusion Strategy: We utilize "Shark Tank" style competitions to identify promising ideas and use dedicated champions to replicate success across all manufacturing and research locations
We actively monitor risks to ensure our innovation strategy remains agile and effective.
Implementation Risks: Ensuring all investments align with synergistic strategic goals and that employees are fully trained on new technologies.
Strategy Risks: Maintaining a management team that remains in touch with all levels of the organization to survive potential leadership changes.
External Risks: Co-designing strategies with employees to ensure the organization fits the unique needs of our evolving company culture.